Google Ad Manager Tutorials & Resources

How to Share Google Ad Manager Campaign Reports With Advertisers

When you run direct campaigns in Google Ad Manager, advertisers often want to see how their campaigns are performing.

Google Ad Manager provides detailed reporting for publishers and Ad Ops teams, but sharing those results with an advertiser is a different problem. Giving a client access to your GAM network is usually unnecessary, while manually exporting and sending spreadsheets takes time and quickly becomes repetitive.

Use Case: Baselayer – Show Detailed Information Without a Landing Page

Some advertisers need to show more information than a standard banner allows, but they do not have a landing page or an easy way to update their website.

A common example is a local store promoting large weekend discounts. They want to show detailed information about offers, prices, and conditions directly in the ad.

How to Estimate Inventory Size in Google Ad Manager

When sales teams ask about inventory size, they usually want one simple answer: “How many impressions can we sell?“

In Google Ad Manager, this is not one fixed number. Inventory depends on traffic, demand, and setup. This article explains how to use historical reports to understand inventory size for planning, and how to use this data correctly.

How to Find Which AdSense Account Is Linked to Your Google Ad Manager (GAM) Network

Having multiple GAM or AdSense accounts is common—whether from agencies, legacy sites, or acquisitions. The challenge comes when you need to audit which AdSense account is linked to a specific Google Ad Manager network.

Enhancing Customization with New Forms for Google Ad Manager Templates

Each Google Ad Manager user employs the ad server uniquely, and every website has distinct requirements. This diversity results in varied ad positions and styles across sites. At Genecy, our Google Ad Manager (GAM) templates are designed with extensive customization options to ensure the best ad appearance tailored to your needs.

Redefining Template Development: The TypeScript Transition

Hello to all creative minds who follow Genecy.com’s journey. I started Genecy.com to offer creative templates for Google Ad Manager. Our journey began in 2016 and has grown to 18 unique templates serving clients from over 50 countries.

Update Outdated GPT Versions: A Must-Do for Google Ad Manager Users

If you’re an avid user of Google Ad Manager, you might have recently come across an important email in your inbox. The email emphasizes the need to update outdated GPT versions. This message has become a hot topic in the Google Ad Manager forum, with many users buzzing about it.

Google Ad Manager vs. AdSense: Which is Right for Your Website?

As a publisher, monetizing your website through advertising is crucial for maintaining and growing your online business. Google offers two popular platforms for managing ads, Google Ad Manager (GAM) and Google AdSense. Both provide different features, benefits, and drawbacks, making it essential to understand the differences between them to determine which platform best suits your needs. In this article, we’ll compare GAM and AdSense, discussing their respective features and how they cater to various publisher requirements, including the integration of multiple ad networks, direct sales support, and the history of GAM.

How to Show a Popup Message if Google Ad Manager Tags are Blocked with Adblock Style Extensions

As an advertiser, you rely on Google Ad Manager (GPT) tags to display your ads to your target audience. However, some users may use adblock style extensions, which can prevent your ads from being displayed. This can be a frustrating experience for both you and your audience.

How to prepare an HTML5 ad with click tracking for Google Ad Manager (formerly DoubleClick for Publishers)

Did you receive an HTML5 zip bundle from an advertiser and upload it to Google Ad Manager (GAM) with HTML5 type, only to receive the following message: “Missing click tag. Add a valid click tag or exit function before uploading the creative to Ad Manager.”? Don’t worry, we’re here to help you add the missing click tag.