Tutorials, product notes, and workflows for Google Ad Manager, written by Genecy for publishers running creative templates and direct-sold campaigns.
Your advertisers already provide banners. Your ad operations team manages campaigns in Google Ad Manager. But what if you could offer more engaging advertising formats without hiring developers or building custom creatives for every campaign? That is what Genecy is designed to help you do. Genecy…
When you run direct campaigns in Google Ad Manager, advertisers often want to see how their campaigns are performing. Google Ad Manager provides detailed reporting for publishers and Ad Ops teams, but sharing those results with an advertiser is a different problem. Giving a client access to your…
Some advertisers need to show more information than a standard banner allows, but they do not have a landing page or an easy way to update their website. A common example is a local store promoting large weekend discounts. They want to show detailed information about offers, prices, and conditions…
When sales teams ask about inventory size, they usually want one simple answer: "How many impressions can we sell?" In Google Ad Manager, this is not one fixed number. Inventory depends on traffic, demand, and setup. This article explains how to use historical reports to understand inventory size…
Having multiple GAM or AdSense accounts is common—whether from agencies, legacy sites, or acquisitions. The challenge comes when you need to audit which AdSense account is linked to a specific Google Ad Manager network.
Each Google Ad Manager user employs the ad server uniquely, and every website has distinct requirements. This diversity results in varied ad positions and styles across sites. At Genecy, our Google Ad Manager (GAM) templates are designed with extensive customization options to ensure the best ad…
Hello to all creative minds who follow Genecy.com's journey. I started Genecy.com to offer creative templates for Google Ad Manager. Our journey began in 2016 and has grown to 18 unique templates serving clients from over 50 countries.
GAM Guides Updated
If you're an avid user of Google Ad Manager, you might have recently come across an important email in your inbox. The email emphasizes the need to update outdated GPT versions. This message has become a hot topic in the Google Ad Manager forum, with many users buzzing about it.
Comparisons Updated
As a publisher, monetizing your website through advertising is crucial for maintaining and growing your online business. Google offers two popular platforms for managing ads, Google Ad Manager (GAM) and Google AdSense. Both provide different features, benefits, and drawbacks, making it essential to…
GAM Guides Updated
As an advertiser, you rely on Google Ad Manager (GPT) tags to display your ads to your target audience. However, some users may use adblock style extensions, which can prevent your ads from being displayed. This can be a frustrating experience for both you and your audience.
