Google Ad Manager creative template

Roller

Rotating banner fixed to the bottom of the screen with smooth sliding effects.

Commercial guarantees

  • Perpetual license
  • Dependency-free
  • No external requests
  • Import-ready GAM files
  • JS callback extensible
Roller - Google Ad Manager creative template

$169 single template $699/year for access to 26 templates

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Overview

Product description and implementation details.

The "Roller" template is a custom creative solution for Google Ad Manager that allows you to create eye-catching and engaging ads that drive conversions. This template displays a banner in the form of a horizontal scrolling ticker, with the banner sliding horizontally from one edge of the browser to the opposite edge and then repeating the process indefinitely.

You can configure the "Roller" template to spin around from a specific side, as well as customize the speed of the sliding. The template also includes the option to enable the banner to stop when the user hovers their mouse over it, providing a more interactive and engaging experience.

Overall, the "Roller" template is a powerful and flexible advertising solution that helps you create eye-catching and engaging ads that drive conversions. Its customizable features and dynamic design make it a valuable tool in your marketing strategy.

It supports all image formats and is compatible with any version of Google Ad Manager, including the free version. Supports serving via out-of-page and size-defined ad units.

Last updated: · View release notes

Extend with JavaScript callbacks

Adapt creatives to your website without modifying site code.

Use callback events to:

  • Sync with sticky headers
  • React to viewport changes
  • Trigger animations
  • Integrate custom site behavior
  • Optimize layout appearance

Our support team can help you plan and implement JS callback integrations for your site.

View JS callback documentation
Example: JavaScript callback adding a branded logo overlay to a GAM creative template

Features

  • Supports asynchronous and synchronous GPT tags
  • Upload an image directly or enter URL to a hosted image
  • Responsive
  • Set sliding animation speed and direction
  • Freeze sliding animation when a user hovers over the banner
  • Show banner on page load or after seconds entered, or when a user scrolled down to a defined position
  • Serve with or without clickthrough URL
  • Set location for the close button
  • Close ad automatically after a specified time or with the close button
  • Track ad impressions with 3rd-party tracking URL or 3rd-party tags
  • Supports out-of-page ad-units (impressions counts only when an ad is visible)

Screenshots

Pricing

Use downloaded templates forever. Annual plans renew for updates, support, and new templates.

All plans include
  • Perpetual license

    Use downloaded templates forever.

  • 30-day Setup Assistance

    We help configure templates for your website and GAM setup, including custom settings and JS callbacks. No developer required.

  • Unlimited usage

    Unlimited line items, impressions, and GAM networks.

  • Made for Google Ad Manager

    Works directly inside your own GAM account.

  • Dependency-free templates

    No external libraries. Lightweight code.

Solo Template

For one-off campaigns

$169 one-time
  • 1 premium GAM template + Responsiver
  • Support coverage:
    1 website for 30 days
    Updates for 1 year

Pro Library

Best for multi-site publishers

$1,399 / year

One annual payment. Renews yearly.

Cancel renewal anytime - downloaded templates keep working.

Publisher Suite

Best for agencies & multi-client ops

$2,899 / year

One annual payment. Renews yearly.

Cancel renewal anytime - downloaded templates keep working.

Setup Guarantee

If we can't get your template working as documented during the 30-day Setup Assistance period, we'll refund your purchase.

Not sure if it will pay off?

Estimate your revenue increase based on your Google Ad Manager data.
See ROI, payback time, and when the investment breaks even.

Even small improvements (5-10%) can cover the plan cost within months.

24+
Premium templates
600+
Active publishers
80+
Countries served

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