Free Google Ad Manager Creative Templates

Get started with Genecy using our free custom creative templates for Google Ad Manager. Download and use the templates in GAM to create and serve custom ad formats without building the creative template integration from scratch.

The free templates are also a practical way to explore the complete Genecy workflow before purchasing a premium template: download a template, import it into Google Ad Manager, configure a creative and see how Genecy templates fit into your existing campaign workflow.

Get Free Templates Explore All GAM Templates

A free Genecy account is required to download the templates. No payment card is needed. After signup, Iframer and Clipbanner are available in the app. Already have an account? Open your templates.

Free creative templates

Two templates are free with every Genecy account. Both are creative templates for Google Ad Manager: import the template once, then create a creative for each campaign.

Iframer creative template preview for Google Ad Manager

Free

Iframer — Serve External Creative Content in GAM

Iframer is a Google Ad Manager creative template that serves a hosted HTML5 ad by document URL inside an iframe. You can also supply HTML code or an HTML tag.

Use it when the creative is hosted outside GAM and still needs to be trafficked on a GAM line item. It runs in a size-defined ad unit on Google Ad Manager Free and Google Ad Manager 360.

  • Externally hosted HTML5 creatives, images, or HTML and JavaScript tags.
  • Video ads, dynamic server-side ads, and other non-standard creatives.
  • An external HTML document loaded in its own iframe, separate from the publisher page.

Click tracking can use a click-through URL or a global clickTAG, including HTML banners that did not ship with a click tag.

Get Iframer for Free Learn more about Iframer

Account required. Download Iframer in the app if you are already signed in. Preview Iframer.

Clipbanner creative template preview for Google Ad Manager

Free

Clipbanner — Video Ads with a Styled Background

Clipbanner is a video creative template for Google Ad Manager. It places a video in a banner that stays sized to the ad unit, with a background color or image behind the video.

Ad operations use it when a campaign needs video in a standard placement, with room for a poster, product image, or brand background around the player. The video can be an uploaded file, a direct file URL, or an embed URL from YouTube or another video service. Play, pause, and sound controls, plus the clickable area (the whole unit, the video only, or the background only), are creative settings.

Clipbanner is served through a size-defined ad unit on Google Ad Manager Free and Google Ad Manager 360.

Get Clipbanner for Free Learn more about Clipbanner

Account required. Download Clipbanner in the app if you are already signed in. Preview Clipbanner.

Try the Genecy Template Workflow for Free

Publishers and ad operations teams can use Iframer and Clipbanner to see how Genecy works before purchasing anything.

  1. 1

    Create a free Genecy account. No payment card is required.

  2. 2

    Download a free creative template. Iframer and Clipbanner are already on the account in the Genecy app.

  3. 3

    Import the template into Google Ad Manager. Follow How to install or update a custom creative template.

  4. 4

    Create and preview a creative using the template. The guide to using a custom creative template covers adding the creative on a line item.

That sequence lets you evaluate installation, template configuration, and the general workflow with your own Google Ad Manager setup. The same path applies when you later add a premium template.

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Responsiver creative template preview for Google Ad Manager

Included with premium templates

Responsiver Included with Any Premium Template Purchase

Responsiver is available at no additional cost when a customer purchases any premium Genecy template. Iframer and Clipbanner are the templates included on every free account.

Responsiver makes the ad container responsive. It keeps the creative’s aspect ratio so an image or HTML banner can scale to the available container, with an optional maximum width. It is also used when a third-party HTML tag does not declare the banner height. HTML5 creatives still need to be responsive themselves.

  • Iframer — free
  • Clipbanner — free
  • Responsiver — included free with the purchase of any premium template

See the Responsiver template, the premium template catalogue, or pricing and plans.

Need More Rich Media Formats?

The free templates are a starting point. Genecy’s premium Google Ad Manager templates cover more advanced rich media ads and high-impact formats, such as interstitials, sticky and floating ads, expandable formats, wallpapers, and parallax formats.

The rich media ad examples group those formats by how they behave on a page. The full library is on the creative templates catalogue.

Explore All Creative Templates View Pricing

Frequently asked questions

Are the Google Ad Manager templates really free?

Yes. Iframer and Clipbanner can be downloaded and used for free. A free Genecy account is required, and no payment card is needed. Both templates are added to every new account, with a perpetual license and lifetime free updates.

Do I need a Google Ad Manager account?

Yes. The templates are built for Google Ad Manager, so you need access to a GAM network to import them and serve creatives. The template requirements also include permission to edit creative templates.

Can I use the free templates to test Genecy?

Yes. That is one reason they are free. You can go through account creation, template download, the GAM import, template configuration, and creative setup on your own network before you buy a premium template.

What is the difference between free and premium Genecy templates?

The workflow is broadly the same: download a template, import it into Google Ad Manager, and create creatives from it. Premium templates add further ad formats. Paid plans add support coverage and updates for that library. Responsiver is included when you purchase any premium template. Iframer and Clipbanner are the two templates on every free account. Compare the library on the creative templates page or see pricing.